What needed
to change.
New Kids is a comprehensive baby and children's product retailer in Moldova — prams, clothing, toys, feeding equipment and nursery furniture. With thousands of SKUs across dozens of categories, product discovery and navigation were the core UX problems.
What we
built.
We rebuilt the platform with a parent-centric navigation structure organised by child age range, a gift finder tool, wish list functionality for baby registries and a subscription service for consumables (nappies, formula). The mobile experience was prioritised as the primary access channel.
Returning customer rate improved by 88% versus the previous platform. The subscription service for consumables created a new recurring revenue stream and the gift registry feature opened a previously untapped market segment.
What we built
for this project.
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