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E-commerce2023Moldova

Lis.md

Online baby and children's store — Moldova

E-commerceUX ResearchProduct NavigationTrust Design
Result
+155%
repeat purchase rate
year 1
ClientLis.md
Year2023
LocationMoldova
Lis.md — cover
01
The Challenge

What needed
to change.

Lis.md is a Moldovan online store specialising in baby and children's products — toys, clothing, care products and nursery furniture. The existing platform had usability issues that frustrated new parents looking for trusted, convenient shopping experiences.

02
The Solution

What we
built.

We rebuilt the platform with parent-first UX — age-based product navigation, curated gift sets, wishlist functionality, fast reorder flows for consumables and a trust-building content layer covering product safety certifications.

03
The Outcome
+155%
repeat purchase rate

Repeat purchase rate grew by 155% in year one. The improved onboarding and product discovery flow significantly reduced first-session abandonment.

Services delivered

What we built
for this project.

E-commerce
UX Research
Product Navigation
Trust Design

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