What needed
to change.
iReels is a web application for automated reels editing — a product category with strong demand but high competition. The landing page needed to communicate the time-saving value proposition immediately and convert visitors to free trials before they comparison-shopped.
What we
built.
We built a product-led landing page with an embedded demo video, feature comparison against manual editing, creator testimonials segmented by use case (content creator, agency, small business), and a frictionless free trial signup flow.
Free trial signups increased by 380% post-launch. The segmented testimonial approach significantly reduced bounce rate from creators who previously couldn't identify with the use case.
What we built
for this project.
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