What needed
to change.
Famous Beauty launched in Romania in 2022 introducing professional hair care brands from Brazil and Spain to the Romanian market. They needed a launch platform that could communicate the exclusivity of the brands and educate a market unfamiliar with the products.
What we
built.
We built a premium e-commerce experience with brand storytelling sections for each product line, hair type and concern-based navigation, a professional (B2B) and consumer (B2C) dual channel and a comprehensive educational content section.
First-year revenue exceeded projections by 135%. The brand education content became the primary driver of organic traffic and significantly reduced the customer support burden for first-time buyers.
What we built
for this project.
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